We met the iconic designer Alexa Hampton last year at Blogfest in NYC. We found her to be uber talented (duh), super smart and quite sassy! So when her PR folks contacted us to tell us about her latest licensing deal with HSN for a new bedding line, we were thrilled for her! We are already big fans of the products she has designed for Visual Comfort, Kravet and Hickory Chair.
Here’s how our chat went:
Kandrac & Kole: It seems that many high end, well known designers are using their name to promote products for the home. How did you choose bedding and HSN to partner with?
Alexa: I like HSN. I like the ease of HSN. I like that they bring products to me and that I don’t have to go to a store. In the past few years, I feel they have become cooler and better and I thought that I would be flattered to work alongside them. I also understand who shops HSN because she’s a version of me.
Kandrac & Kole: The headboard cover is a great concept! What is the height?
Alexa: Thank you! The height fits a Queen – 61″L x 51″H x 4″ Deep. The headboard’s slipcover was my Eureka moment because it meant that the customer could have choices going forward. They could change and not have to throw out their bedroom. That seemed like a really valuable asset to me.
Kandrac & Kole: Of all the gorgeous colors and hues we are used to working with as designers, how did you come up with your overall color palette?
Alexa: My palette is always changing. It’s just based on what I am dreaming of at any given moment. These collections are beautiful and show some range, I hope.
Kandrac & Kole: Is this collection a limited offer on HSN?
Alexa: I am launching my collection on HSN on May 2 and will return with new assortments in August and October. I am exciting this is an ongoing partnership.
Kandrac & Kole: We meet you at Blogfest NYC last year and you shared with us that you are quite the wordsmith. Got any new good ones?
Alexa: I am loving “Fulcrum” these days. It’s very descriptive and useful word. I am hoping that I will be the fulcrum connecting the HSN customer to the world of interior design in an easy, digestible, and time saving way.
Kandrac & Kole (Kelly): On a personal note, my parents live across the street from the Inn at Quogue which I hear you are involved with. This is great news! Will I see you around the block this summer?
Alexa: You better believe it!!! I haunt my own mother’s house in the Hamptons. I am her proverbial bad penny.
Kandrac & Kole (Kelly): At Highpoint last week, I style spotted your Suzannah side table at Hickory Chair. It currently has 56 likes and 128 repins on Pinterest. It’s HOT! Will you continue to design for Hickory Chair? (Shameless plug to readers: http://pinterest.com/stylespotspr13/kelly-kole/)
Alexa: Of course, I will continue to design for Hickory Chair. What can I say: I love the creative process. I’m addicted to it.
Kandrac & Kole: We wish you good luck on your big day! See you in Quogue this summer!
Watch for Alexa to launch Alexa Hampton Home, her first-ever textile collection on May 2 on HSN/HSN.com!
This exclusive line of quality home décor elements reflects Alexa’s distinctive, sophisticated style and a design aesthetic that is clean, elegant and smart. Alexa Hampton Home features:
· Bedding sets, headboard covers, sheets, throws, bath, and window treatments
· Alexa’s collection is elegant and luxurious décor that is warm, fun, but accessible to everyone
· The entire collection is priced under $200, including the seven-piece bedding sets
· While the styles are tailored, the collection features neutral and blue animal print bedding; luxurious jacquard weave bedding collections; and foundational textile pieces in a range of colors including yellow, sage and wine
Thank you Alexa!