Ep 138: Inside Design with Kandrac and Kole - Sherwin-Williams Colormix Forecast 2023
Today is a show that we wait for all year long! We are thrilled to welcome Sue Wadden, Director of Color Marketing for Sherwin Williams back for her fourth year to discuss the new Colormix Color Forecast for 2023. Sue began her career at Sherwin Williams in 1998, as an interior designer and color marketing specialist. Today, as Director of Color Marketing, Sue is the face and voice of color for Sherwin-Williams and responsible for the overall vision and philosophy of color leadership. Sue shares her favorite colors and we chat about fun color mixes we are loving for kitchen and bath design. Tune in to get a behind the scenes scoop of the 2023 palette and hear Sue’s take on what colors are trending for commercial spaces.
In This Episode:
[02:10] A brief introduction of Sue’s job and why Sherwin Williams is a leader in the color forecasting area.
[03:30] The research and technology behind color forecasting.
[08:36] 2023 Color Pallets: Terra.
[14:11] Sue’s favorite colors.
[16:05] Trending colors for commercial spaces.
[20:10] The future of kitchen and bath design and other favorite colors.
KEY TAKEAWAYS:
The average time it takes a person to paint a space – from the idea to paint – is 102 days.
White is the most popular color year after year, because when in doubt people default to a safe neutral color. The color forecast helps push the color envelope and lets people imagine themselves in new spaces and colors.
The 2023 forecast name is Terra and plays off the essential colors of the earth. The four pallets are Biome, Lore, Nexus, and Origen.
Links Mentioned:
Episode 43: Guest – Sherwin Williams Director of Color Marketing – Sue Wadden
Episode 116: Color Marketing Trends with Sue Wadden