If you are overwhelmed with all the demands of social media as it pertains to your business, you are not alone! Besides running a full-service design business and hosting a full podcast schedule, Joann and I also do our own social media. 

Our guest Lauren Moore is a content strategist who helps brands find their voice and grow their online presence for business results.

Today Lauren is going to talk to us about why TikTok can help you grow your Instagram following and how her side-hustle book club (@BookHuddle) went viral.

THIS EPISODE IS SPONSORED BY

This episode is sponsored by High Point Market – the only market that needs no introduction. You all know by now that we consider High Point Market to be the pinnacle even in our industry where industry standards are set and future trends are forecasted. 

Spring Market 2024 is April 13th-17th and registration is now open. We’ve got some big announcements to share direct from the source: 

A. The Goo Goo Dolls will be the headliner band for the Sunday night concert. 

B. Bunny Williams will be one of the Keynote Speakers on Sunday at 3pm. 

C. There will be two other big keynote speakers announced but a little birdie told us that a certain Magnolia Network Star will be returning to the High Point Stage. That is all we can say for now!

So be sure to go to Highpointmarket.org to register and get your hotel rooms now! If you’ve never been to High Point before, feel free to reach out to us with questions or listen to the episodes 158, 166 and 172 just to name a few.

KEY TAKEAWAYS:

1. The most important thing you can do to be successful on TikTok is to build a community of people that feel included and seen.

2. Not all video needs your voice. Words laid over a video can be just as powerful.

3. It’s amazing the energy you can muster after a long day to promote a true passion on social media.