Episode 12: Why Start a Blog
Why Start a Blog
What is a blog? Join Joann Kandrac and Kelly Kole as they share why they started the Kandrac & Kole blog back in 2009 and how it has benefited them and their business.
1. Why?
A. Attracts an audience
Decide what type of person you want to attract
Create topics and articles that your audience will find interesting
B. Great marketing tool
It costs relatively nothing
Your blogs can be shared and “lives” online forever
You can “advertise” yourself without it sounding like an ad
C. Tells your story
It is your voice
Be authentic
Be honest
D. Makes you an authority on a subject or subjects
Talk about mistakes and what you’ve learned
Give examples
Give your audience a reason to come back
E. Creates opportunities
Brands will reach out to you
Guest blog – portray yourself in front of another audience and gain followers
Blog Tours, DIY projects, get free product
F. You can make money from it
Affiliate Marketing – earning a commission by recommending a product or service to your followers
Blogging for brands
Ads on your site
Selling your own products and services
G. Improves SEO
2. HOW YOU benefit
A. You will be a better writer
B. You will learn more as you do research
C. You will meet new people
D. You will inspire others
E. You will become more confident as you build an audience
F. You can make money
3. Our favorite blogs:
