EP 116 - Color Marketing Trends with Sue Wadden
We are thrilled to tell you that this episode of Inside Design is sponsored by Jaipur Living. If you haven’t listened to Episode 107 with Yash Ranga from Jaipur, it is a must. When we talked to Yash we learned all about the unparalleled depth and breadth of support that Jaipur has for their artisan rug-makers and their communities with a unique doorstep entrepreneurship model. The more we learn about Jaipur, the more we love them, so we encourage you to visit jaipurliving.com.
Show notes
As the Director of Color Marketing at Sherwin-Williams, Sue reflects on her early beginnings choosing bridge colors, to now creating some of her favorite colors included in the 2022 color palette, titled MODE. We also discuss the 2022 Color of the Year!
MODE is a collection of 40 trend colors, with each color hand-selected to welcome a truly wondrous transition.
Described as the ‘queen’ of Sherwin-Williams, Sue Wadden delves into the difficulties during COVID and how color schemes are cyclic throughout the decades.
In This Episode:
[00:55] Introduction Sue Wadden.
[03:21] What does Sue Wadden do at Sherwin-Williams?
[05:30] How did COVID-19 affect the 2022 palette?
[09:30] Moving towards nature inspired colors.
[13:10] Why you should view the MODE color palette on the Sherwin-Williams website.
[14:00] Opus color palette urban vibe re-emerging.
[16:00] The new season of 2022 and the digital space.
[20:00] Why you shouldn’t freak out if you have last season's colors.
[22:15] Nostalgic design and familiarity.
[23:40] Annual Atlanta paint color event.
[27:00] Sue Wadden’s favorite colors
Key Takeaways:
Covid19 has affected the direction of new color trends.
Urban and nostalgia design are and will be trending.
Colors and color schemes evolve over time. We’re also moving towards warmer, nature inspired colors.
Meet Sue Wadden
Sue Wadden has been the interior designer and resident expert for color at Sherwin-Williams for the last 17 years. She lends insight and expertise to choosing new colors and invites you to share in her inspiration.
Some of her favorite colors approaching 2022 include Evergreen Fog (the 2022 color of the year), dark charcoals, and Anonymous (SW 7046) an earthy, warm gray.
One of her big goals is to “help designers and specifiers by developing the right color resources to help make their businesses grow.”
She graduated from the Cleveland Institute of Art in 1998 before starting at Sherwin-Williams as a designer in the Design Studio.
Once she moved to the Diversified Brands Division she was able to focus her attention on consumer color programs and is the inspirational voice of color for Sherwin-Williams.
This episode is sponsored by:
We are thrilled to tell you that this episode of Inside Design is sponsored by Jaipur Living. If you haven’t listened to Episode 107 with Yash Ranga from Jaipur, it is a must. Jaipur Is one of our favorite rug partners. Interior Designers agree since 95% of customers rate Jaipur Living as better than other rug companies. Jaipur has won the last 2 Dallas ARTS Awards and 3 design awards last year at Domotox in Germany. When we talked to Yash on Episode 107, we learned all about the unparalleled depth and breadth of support that Jaipur has for their artisan rug-makers and their communities with a unique doorstep entrepreneurship model. The more we learn about Jaipur, the more we love them, so we encourage you to visit jaipurliving.com.
