Episode 69 – Color Forecast 2020 with Guest Sue Wadden - Sherwin Williams Director of Color Marketing

1. Intro – We are thrilled that Sue Wadden, the Director of Color Marketing for Sherwin Williams, agreed to join us again, this time to discuss the Colormix 2020.

2. Sue Wadden’s background:

A. Discusses her working career and how she landed at Sherwin Williams and became Director of Color Marketing

3. Colormix Forecast 2020 – What it is, how the collection was built and why these palettes speak about wellness and nurturing.

A. Mantra
B. Heart
C. Alive
D. Play
E. Haven

4. Process

A. Who participates?
B. Who makes up the team, how many and their background?
C. How long it takes to build these palettes
D. 45 colors
E. Sue’s favorite
F. Other than interior designers and the general public, who uses this information?

5. Color of the year - Naval SW6244

A. Why this color was selected

6. More Details - You can go to http://wwww.sherwinwilliams.com to see videos of the 5 color themes.