Episode 90 - Color Forecast 2021 with Guest Sue Wadden – Director of Color Marketing for Sherwin Williams
1. Intro
Welcome to one of our favorite topics with one of our favorite guests – Sue Wadden, the Director of Color Marketing for Sherwin Williams. This is Sue’s third appearance on our podcast – we could listen all day to her insights about trends, world events, fashion etc. and how they relate to color.
Before we get started, we wanted to let you know that Episode 90 is sponsored by Helser Brothers hardware. If you are giving your house a refresh during Covid quarantine like so many other Americans, we hope that new window treatments are a part of those improvements. We urge you to look at all that Helser Brothers has to offer as they are our #1 go to company. Go to HelserBrothers.com and be sure to check out the Artefice collection for a minimalist, contemporary designs that is all forged iron. Also check out their Catalina Outdor collection which is zinc coated for extra weather resistance.
2. Sue’s background
a. Fill us in on all you do and how it came to be!:
3. Color marketing group
a. You might not realize that we participated in one of the CMG’s 2-day Basecamp virtual workshops to help forecast colors for North America in 2021. It was a ton of brain work so we appreciate the work you guys do to forecast these colors and trends even more than we already did!!
4. Colormix color forecast 2021
a.Described on the SW website as the Rhythm of Color. Rhythm is the secret to how the natural world stays in step. The same sense of balance applies to our personal sense of nature through how we live — and how we design. Fast and slow. Quiet and expressive. Virtual and physical. See it take shape in 40 trend colors, presented in four palettes designed to bring your own rendition of rhythm to beautiful life.
b. Sanctuary – Wellness & Biophilia, Nesting, Warm Minimalism, Scandinavian Design
SW7005 Pure White
SW7740 Messenger Bag
SW0037 Morris Room Grey
SW0045 Antiquarian Brown
SW6180 Oakmoss
SW6065 Bone Fide Beige
SW7632 Modern Gray
SW7048 Urbane Bronze
SW0052 Pearl Gray
SW6054 Canyon Clay
c. Side note: The photography on the swcolorfecast.com page perfectly illustrates these colors at use in interiors. Are they set designs or taken from actual projects? Who does these?
6. Encounter – Hyperlocal, Modern Bohemian, Natural Materials, Storytelling
SW6090 Java
SW7008 Alabaster
SW7567 Natural Tan
SW6187 Rosemary
SW6244 Naval
SW6248 Jubilee
SW9026 Tarnished Trumpet
SW6053 Reddened Earth
SW9140 Blustery Sky
SW6172 Hardware
e. Continuum – Synthetic & Natural, Sea & Space, Sculptural Modernism, Engineered Environment
SW6764 Swimming
SW6836 Novel Lilac
SW6701 Moonraker
SW9030 Limon Fresco
SW7076 Cyberspace
SW6813 Wishful Bue
SW6524 Commodore
SW7647Crushed Ice
SW7757 High Reflective White
SW6495 Great Falls
f. Tapestry – Security, Creative Expression, Classic Revisited, Sensory Exploration
SW0060 Alexandrite
SW9065 Perfect Periwinkle
SW6258 Tricorn Black
SW6611 Jovial
SW6749 Embellished Blue
SW6241 Aleutian
SW7551 Greek Villa
SW6666 Enjoyable Yellow
SW6577 Jaipur Pink
SW6482 Cape Verde
5. SW 2021 Color of the year: SW7048 URBANE BroNZE
6. Multi-family color collection: As our listeners know, we do a ton of multi-family design. This year in particular, we chose color palettes for the exteriors of 8 different communities in Atlanta. Do these palettes come about in the same way that the interior colors do? Can SW bring us in for your R&D? We want to be a part of it ☺
